
A new era for in situ hybridization:
10-plex, quantitative, high-resolution, sensitive, versatile, robust, enzyme-free
HCR™ Gold RNA-FISH
The gold standard for RNA imaging
10-plex, quantitative, high-resolution, enzyme-free RNA fluorescence in situ hybridization (RNA-FISH) with automatic background suppression throughout the protocol for unmatched versatility and robustness
Multiplex Experiment
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Order one HCR™ Gold RNA-FISH kit per target RNA (select a different HCR™ Gold Amplifier for each target RNA)
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Example 2-Plex Experiment
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​HCR™ Gold RNA-FISH kit for target RNA1
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HCR™ HiFi Probe: for target RNA1 for use with amplifier X3
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HCR™ HiFi Probe Hybridization Buffer (for use with all kits)
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HCR™ HiFi Probe Wash Buffer (for use with all kits) ​
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HCR™ Gold Amplifier: X3 with label 647
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HCR™ Gold Amplifier Buffer (for use with all kits)
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HCR™ Gold Amplifier Wash Buffer (for use with all kits)
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HCR™ Gold RNA-FISH kit for target RNA2
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HCR™ HiFi Probe: target RNA2 for use with amplifier​ X1
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​HCR™ Gold Amplifier: X1 with label 488​
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The same HCR™ HiFi Probes and HCR™ Gold Amplifiers enable multiplex quantitative HCR™ Gold RNA Flow Cytometry and HCR™ Gold Northern Blots

Game-changing multiplex immunofluorescence using same-species 1º antibodies with the HCR™ HiFi Encoder
HCR™ Gold IF
Game-changing multiplex protein imaging
Use the breakthrough HCR™ HiFi Encoder to robustly encode best-in-class quantitative signal amplification to your favorite 1º antibodies for same-species/isotype multiplex immunofluorescence (IF)
Multiplex Experiment
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Use your own trusted 1º antibodies (same host species/isotype for each target protein if desired; e.g., 10-plex experiment using Rabbit IgG 1º antibodies for all 10 target proteins)
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Order one HCR™ Gold IF kit per target protein (select a different HCR™ HiFi Encoder and HCR™ Gold Amplifier for each target protein)
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Example 2-Plex Experiment
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​HCR™ Gold IF kit for target Protein1
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1º antibody: Rabbit IgG Anti-Protein1 (your own 1º antibody)
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HCR™ HiFi Encoder: Rabbit IgG for amplifier X3
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HCR™ HiFi Antibody Buffer (for use with all kits)​
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HCR™ HiFi Antibody Wash Buffer (for use with all kits)
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HCR™ Gold Amplifier: X3 with label 647
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HCR™ Gold Amplifier Buffer (for use with all kits)
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HCR™ Gold Amplifier Wash Buffer (for use with all kits)
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HCR™ Gold IF kit for target Protein2
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1º antibody: Rabbit IgG Anti-Protein2 (your own 1º antibody)
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HCR™ HiFi Encoder: Rabbit IgG for amplifier X1
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HCR™ Gold Amplifier: X1 with label 488
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Quantitative 1-step enzyme-free HCR™ Gold signal amplification for 10 RNA and/or protein targets simultaneously
HCR™ Gold RNA-FISH/IF
Unified multiplex, quantitative, high-resolution RNA and protein imaging
Combine the game-changing performance and flexibility of HCR™ Gold RNA-FISH and HCR™ Gold IF with 1-step quantitative signal amplification for 10 RNA and/or protein targets simultaneously
Multiplex Experiment​
-
Order one HCR™ Gold RNA-FISH kit per target RNA
-
Order one HCR™ Gold IF kit per target protein (same host species/isotype for each target protein if desired)
-
Select a different HCR™ Gold Amplifier for each target RNA or protein
​
Example 2-Plex Experiment
-
HCR™ Gold RNA-FISH kit for target RNA1
-
HCR™ HiFi Probe: for target RNA1 for use with amplifier X3
-
HCR™ HiFi Probe Hybridization Buffer
-
HCR™ HiFi Probe Wash Buffer
-
HCR™ Gold Amplifier: X3 with label 647
-
HCR™ Gold Amplifier Buffer (for use with all kits)
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HCR™ Gold Amplifier Wash Buffer (for use with all kits)
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HCR™ Gold IF kit for target Protein1
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1º antibody: Rabbit IgG Anti-Protein1 (your own 1º antibody)
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HCR™ HiFi Encoder: Rabbit IgG for amplifier X1
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HCR™ HiFi Antibody Buffer​
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HCR™ HiFi Antibody Wash Buffer
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HCR™ Gold Amplifier: X1 with label 488​
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Enzymatic amplification with chromogenic or fluorescent staining for your most demanding targets/samples
HCR™ Pro RNA-ISH
Extreme-sensitivity RNA imaging with chromogenic or fluorescent staining
Use enzymatic amplification for the most demanding targets/samples when signal-to-background is at an absolute premium (e.g., rapid scanning of a low-expression target in a highly-autofluorescent sample over a large field-of-view at low magnification)​
Example 1-Plex Experiment
- HCR™ HiFi Probe: for target RNA1 for use with amplifier X2
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HCR™ HiFi Probe Hybridization Buffer
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HCR™ HiFi Probe Wash Buffer
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HCR™ Pro Amplifier kit​: X2
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Pretreat
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HCR™ Pro Detect A​
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HCR™ Pro Detect B​
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HCR™ Pro Detect C​
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HCR™ Pro Detect D​
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HCR™ Pro Detect E​
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HCR™ Pro Detect F HRP
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Post-Process
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HCR™ Pro Amplifier Wash Buffer
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Matisse® chromogen kit
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Matisse® Green or Matisse® Brown
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Matisse® Green Buffer or Matisse® Brown Buffer
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The HCR™ Pro RNA-ISH kit is used with an HRP chromogen for RNA-CISH (e.g., Matisse® Green or Matisse® Brown) or an HRP fluorogenic substrate for RNA-FISH (e.g., any of a variety of recommended third-party fluorescent tyramides).

Multiplex, quantitative, high-resolution IF using different-species 1º antibodies with HCR™ 2º Antibody Probes
HCR™ Gold 2ºIF
Multiplex, quantitative, high-resolution protein imaging
Use your favorite 1º antibodies without modification (must use a different host species/isotype for each target protein) in combination with validated HCR™ 2º Antibody Probes
Multiplex Experiment
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use your own trusted 1º antibodies (different host species/isotype for each target protein)
-
order one HCR™ Gold 2ºIF kit per target protein (select a different HCR™ 2º Antibody Probe and HCR™ Gold Amplifier for each target protein)
​
Example 2-Plex Experiment
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​HCR™ Gold 2ºIF kit for target Protein1
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1º antibody: Rabbit Anti-Protein1 (your own 1º antibody)
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HCR™ 2º Antibody Probe: Donkey Anti-Rabbit for use with amplifier X3
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HCR™ Antibody Buffer (for use with all kits)​
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HCR™ Gold Amplifier: X3 with label 647
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HCR™ Gold Amplifier Buffer (for use with all kits)
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HCR™ Gold Amplifier Wash Buffer (for use with all kits)
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HCR™ Gold 2ºIF kit for target Protein2
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1º antibody: Mouse Anti-Protein2 (your own 1º antibody)
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HCR™ 2º Antibody Probe: Donkey Anti-Mouse for use with amplifier X1
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HCR™ Gold Amplifier: X1 with label 488
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Combine HCR™ Gold RNA-FISH and HCR™ Gold 2º IF (using different-species 1º antibodies for each target protein)
HCR™ Gold RNA-FISH/2ºIF
Unified multiplex, quantitative, high-resolution RNA and protein imaging
Combine HCR™ Gold RNA-FISH and HCR™ Gold 2ºIF (must use a different host species/isotype for each target protein) with 1-step quantitative signal amplification for 10 RNA and/or protein targets simultaneously
Multiplex Experiment​
-
Order one HCR™ Gold RNA-FISH kit per target RNA
-
Order one HCR™ Gold 2ºIF kit per target protein (different host species/isotype for each target protein)
-
Select a different HCR™ Gold Amplifier for each target RNA or protein
​
Example 2-Plex Experiment
-
HCR™ Gold RNA-FISH kit for target RNA1
-
HCR™ HiFi Probe: for target RNA1 for use with amplifier X3
-
HCR™ HiFi Probe Hybridization Buffer
-
HCR™ HiFi Probe Wash Buffer
-
HCR™ Gold Amplifier: X3 with label 647
-
HCR™ Gold Amplifier Buffer (for use with all kits)
-
HCR™ Gold Amplifier Wash Buffer (for use with all kits)
-
-
HCR™ Gold 2ºIF kit for target Protein1
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1º antibody: Mouse Anti-Protein1 (your own 1º antibody)
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HCR™ 2º Antibody Probe: Donkey Anti-Mouse for use with amplifier X1
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HCR™ Antibody Buffer​
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HCR™ Gold Amplifier: X1 with label 488​
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